In these uncertain economic times it
takes more than a sign to sell a historic property. It takes hard work,
a strong network and a thoughtful plan. It takes an expert. "Historic Properties,"
according to the Union Leader, "is New Hampshire's foremost experts at
marketing antique, historic properties." Historic Properties spends all
of their time on a niche that is less than five percent of the total real
estate market. Nobody cares more about the preservation of historic architecture
Historic Properties Associates have
years of practical and academic experience in the field of marketing and
selling historic buildings. Their command and interest in this niche has
introduced substantial market and anecdotal research to determine trends,
strategies and tools necessary to successfully buy or sell a historic property.
CREATING A MARKETPLACE
Historic Properties was born out of
the idea that an exclusive marketplace for historic real estate would benefit
sellers and buyers of old buildings and ultimately the buildings themselves.
The goal of Historic Properties, therefore, is to create a marketplace
that matches fine old buildings with preservation-minded buyers. The best
way to save fragile historic buildings is to put them in good, safe hands
with buyers who appreciate the scarcity of a well-preserved antique.
Historic Properties invests heavily
in building this strong, vibrant marketplace, so in essence all marketing
and promotional activities benefit all clients. It is the intention of
Historic Properties to garner the best price for your property by employing
an aggressive marketing plan that attracts the most qualified and interested
buyers thus creating a competitive sales environment.
Finding a qualified buyer, in the paraphrased
words of Yogi Berra, is "ninety percent of the game and the other half
is mental." The "mental" aspect of selling a unique, historic property
is important. It is not enough to bring the buyer(s) to the property; it
is critical to sell the property on an emotional level. No one buys an
old house for practical reasons; it is always an emotional decision.
Selling an old house grows more challenging
every year. Environmental, safety, disclosure and lending regulations are
designed to meet the demands of a new, litigious and complicated world.
The real estate market is dominated by new and newer construction, yet
old houses typically do not fit this "cookie cutter" approach. Historic
Properties deals with "old house" problems that many real estate brokers
will never face in their entire career. This experience is invaluable.
Historic Properties understands how to resolve these issues in a timely
manner, while preserving the emotional attachment that bonds the buyer(s)
to the property.
A STRONG NETWORK
Probably the single greatest service
Historic Properties brings to its clients is its prominence in the marketplace
and a vast network of connections. Historic Properties takes great pride
in the high profile preservation role that they play in the state of New
Hampshire. But there are many ways to find a buyer; and Historic Properties
offers the following to create a marketplace for your property:
Brokering, in the truest sense of the
word, is about matching the desires of the customer to the property of
the client. These buyers are generated through a host of efforts including
direct mail, the Historic Properties web page, word-of-mouth and targeted
advertising. With each initial contact, Historic Properties first profiles
the prospective buyer and then draws on its extensive inventory to satisfy
the needs of that buyer.
We are a licensed real estate brokerage
firm with membership in the National Board of Realtors as well as the Manchester-Nashua
Board of Realtors. In addition, the company is part of the Multiple Listing
Service and cooperates fully with other real estate companies.
Recognizing the highly selective nature
of the antique-properties niche, Historic Properties has painstakingly
developed a database of over 5,000 individuals and businesses that have
demonstrated interest in such properties. The list has been compiled from
town/city assessment records, mailings and advertisements; from contributor
and membership lists of historic preservation organizations, museums and
other groups; from owners of homes in designated historic areas; and more.
Subscription lists of key preservation magazines have also been utilized.
This list can be segmented for customized promotional purposes as well.
Historic Properties regularly mails to this database, and continuously
expands and prunes it.
Historic Properties recognizes the
dramatic effects that new technology is having on the real estate profession.
As such, the company is constantly expanding its knowledge and understanding
of new opportunities to serve its clients and customers. The web is the
place where the vast majority of historic homebuyers find homes. All aspects
of the market are seeing this change, but none greater than the relocation
and non community-specific buyers. Historic Properties' web site has a
dominant location on most major search engines.
Historic Properties enjoys a positive
and valuable relationship with the news media. We have an eye for good
stories and the contacts to get them into print. Dozens of articles about
the firm and our listed properties have appeared in publications near and
far including Yankee Magazine, Country Living Magazine, Rural New England,
The Boston Sunday Globe, The Boston Herald, The Union Leader, The Concord
Monitor, The Nashua Telegraph, and The Laconia Evening Citizen. This media
relation skill is an important and often elusive accomplishment beyond
the hopes or talents of most real estate brokerages.
Historic Properties regularly sponsors
seminars, lectures and programs relating to historic architecture, preservation,
and restoration. Historic Properties' associate, Jeff Woodburn, is a widely
recognized "old house" expert and has spoken at dozens of historical societies
and other organizations around New Hampshire. The company has hosted open
houses, historic home tours, and preservation conferences. These events
provide an opportunity for Historic Properties to promote their listings.
In addition, these seminars increase Historic Properties' visibility, expand
our network and also serve the public.
The following is a sampling of some
of the seminars:
How to Buy & Start a Bed & Breakfast
How to Research Your Home's History
Saving Historic Waterfront Properties
(with the McLane Law Firm)
How to Move an Old House,
How to Buy & Restore an Old House
Historic Properties is always seeking
good opportunities to participate in established events that attract individuals
who have an interest in history, antiques, preservation and country living.
Here are some of the events we attend:
Sandwich Fair, Sandwich
American Independence Museum, Independence
NH Preservation Alliance Old House &
Greater Concord, Manchester & Nashua
Chambers of Commerce Trade Exposition