Marketing Strategy

marketinghouse

In these uncertain economic times it takes more than a sign to sell a historic property. It takes hard work, a strong network and a thoughtful plan. It takes an expert. According to the Union Leader, “We are New Hampshire’s foremost experts at marketing antique, historic properties.” We spend all of our time on a niche that is less than five percent of the total real estate market. Nobody cares more about the preservation of historic architecture and landscapes. 

We have years of practical and academic experience in the field of marketing and selling historic buildings. Their command and interest in this niche has introduced substantial market and anecdotal research to determine trends, strategies and tools necessary to successfully buy or sell a historic property.


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CREATING A MARKETPLACE

We were born out of the idea that an exclusive marketplace for historic real estate would benefit sellers and buyers of old buildings and ultimately the buildings themselves. Our goal, therefore, is to create a marketplace that matches fine old buildings with preservation-minded buyers. The best way to save fragile historic buildings is to put them in good, safe hands with buyers who appreciate the scarcity of a well-preserved antique.

We invest heavily in building this strong, vibrant marketplace, so in essence all marketing and promotional activities benefit all clients. It is our intention to garner the best price for your property by employing an aggressive marketing plan that attracts the most qualified and interested buyers thus creating a competitive sales environment. 

To attract those buyers, today’s market requires a comprehensive marketing plan that reaches out to a global market. The Internet along with social media are key and this is a major reason for our alliance with Coldwell Banker. They have introduced a program, like no other, that will give your home maximum market exposure. This “Listing Concierge” Program is described below and is offered to all our clients:  (click the image below to see it full screen)

 


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EXPERTISE & EXPERIENCE

Finding a qualified buyer, in the paraphrased words of Yogi Berra, is “ninety percent of the game and the other half is mental.” The “mental” aspect of selling a unique, historic property is important. It is not enough to bring the buyer(s) to the property; it is critical to sell the property on an emotional level. No one buys an old house for practical reasons; it is always an emotional decision. 

Selling an old house grows more challenging every year. Environmental, safety, disclosure and lending regulations are designed to meet the demands of a new, litigious and complicated world. The real estate market is dominated by new and newer construction, yet old houses typically do not fit this “cookie cutter” approach. We deal with “old house” problems that many real estate brokers will never face in their entire career. This experience is invaluable. We understand how to resolve these issues in a timely manner, while preserving the emotional attachment that bonds the buyer(s) to the property.  


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A STRONG NETWORK

Probably the single greatest service Historic Properties brings to its clients is its prominence in the marketplace and a vast network of connections. We take great pride in the high profile preservation role that they play in the state of New Hampshire. But there are many ways to find a buyer; and Historic Properties offers the following to create a marketplace for your property:


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TECHNOLOGY

We recognize the dramatic effects that new technology is having on the real estate profession. As such, there is a need to constantly expanding its knowledge and understanding of new opportunities to serve its clients and customers. The web is the place where the vast majority of historic homebuyers find homes. All aspects of the market are seeing this change, but none greater than the relocation and non community-specific buyers. Historic Properties’ web site has a dominant location on most major search engines. All listings automatically go on multiple websites to include Realtor.com, ZillowHistoricProperties.com in addition to our own website www.historicprop.com

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SPECIAL EVENTS

We regularly sponsor seminars, lectures and programs relating to historic architecture, preservation, and restoration. David Deysher is widely recognized as an old house expert and has spoken to numerous historical societies around the State of New Hampshire. The company has hosted open houses, historic home tours, and preservation conferences. These events provide an opportunity for us to promote our listings. In addition, these seminars increase our visibility, expand our network and also serve the public. 

The following is a sampling of some of the seminars:

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